saturday - lunch at Queensway and shopping at Ikea

I went ABC market at Queensway for lunch. I have the regular, $2 Char Siew Mee. The portion was decent and the taste was exquisite. They have been selling the noodles at that same location for more than 10 years. Over the years, despite the rising cost in living, groceries and store rental they manage to keep their noodles selling at the same price. Why? The lady says that she wants to make her noodles affordable for the elderly lower income earners in the residential area.